Privacy Policy

1. Information we collect

Information you provide. When you subscribe to updates, we collect your email address and any information you choose to include in a message to us.

Information collected automatically. When you browse the Site, we and our service providers may collect certain technical information, such as device type, browser type, general location (derived from IP address), pages viewed, and referring URLs. We use this information to operate and improve the Site and to understand how visitors use it.

2. How we use your information

We use the information we collect to:

• Send newsletters and marketing emails you have signed up for
• Respond to your questions or requests
• Operate, maintain, and improve the Site
• Analyze usage and trends (e.g., with analytics tools)
• Protect the security and integrity of the Site
• Comply with applicable law

3. Email marketing and newsletter

If you sign up on the Site, we may send you emails about 10-K products, retail availability, merch, and related updates. You can unsubscribe at any time using the link in our emails or by contacting us at contact@drink10k.com. We use email delivery providers (such as Resend) to send messages and manage subscriber lists. Those providers process data on our behalf according to their terms and our instructions.

4. Analytics

We may use analytics services (such as Vercel Analytics) to collect aggregated information about how the Site is used. These tools help us understand traffic and improve the experience. They may use cookies or similar technologies as described by the provider.

5. Third-party services and links

The Site may link to third-party websites, payment processors, or social platforms (for example, when you click through to shop or follow us on social media). Those sites have their own privacy policies. We are not responsible for their practices. Please review their policies before you submit information to them.

6. Cookies and similar technologies

We may use cookies, local storage, or similar technologies for Site functionality, preferences, and analytics. You can control cookies through your browser settings; disabling cookies may affect how some features work.

7. Sharing of information

We do not sell your personal information. We may share information with service providers who help us run the Site, send email, or analyze usage, subject to confidentiality and data-processing obligations. We may also disclose information if required by law, to protect our rights, or in connection with a business transfer (e.g., merger or sale of assets), where permitted by law.

8. Data retention

We retain information for as long as needed to provide the services described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Email subscriber data is retained until you unsubscribe or we delete it as part of routine list maintenance.

9. Your choices and rights

Depending on where you live, you may have rights to access, correct, delete, or restrict certain processing of your personal information, or to opt out of certain uses. To exercise these rights or ask questions, contact us at contact@drink10k.com. We will respond as required by applicable law.

10. Children’s privacy

The Site is not directed at children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us and we will take steps to delete it.

11. Security

We use reasonable administrative, technical, and organizational measures to protect information we hold. No method of transmission over the Internet is completely secure; we cannot guarantee absolute security.

12. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and revise the “Last updated” date. Your continued use of the Site after changes means you accept the updated policy, to the extent permitted by law.

13. Contact us

Questions about this Privacy Policy: contact@drink10k.com